Harmony Healthcare IT —
Branding
A bold rebrand for Harmony Healthcare IT—creating an impactful, innovation-driven identity that bridges data integrity and patient care.
Overview
Harmony Healthcare IT (HHIT) specializes in streamlining lifecycle data management, empowering healthcare organizations to focus on what matters most—delivering exceptional care. Their proprietary solutions ensure data integrity, reduce risk, support compliance, and drive operational efficiency.
Our work with Harmony spanned across seven simultaneous scopes of work, including redefining the brand’s identity to differentiate it from competitors, developing a comprehensive rebrand, redesigning the website (currently in progress), and applying the new brand across marketing materials. We created a visual suite of brand assets and guidelines to equip their internal team with the tools needed to carry the brand forward with consistency and impact.
Role & Duration
Lead Designer—Team of 6
September 2024–Present
To help Harmony stand out in the healthcare space, we built their visual identity around their core brand traits—Driven, Genuine, Supportive, and Vigilant—and made a strategic decision to own green as their primary color. This choice establishes a unique presence while enabling a clear visual hierarchy. We retained the legacy light blue and introduced a complementary dark blue to reinforce trust, reliability, and authority. Orange serves as the call-to-action color, driving engagement, while turquoise is used sparingly to convey clarity and thoughtful communication.
To debut HHIT’s rebrand, we designed a bold and engaging 20’x10’ trade show booth for HIMSS, one of the industry's leading healthcare conferences. The booth needed to make a strong visual impact while reflecting the brand’s core narrative: the intersection of data and patient care. Our concept emphasized cohesive storytelling—seamlessly aligning copy and visuals to create a meaningful, immersive experience for attendees.
The final design featured a human side profile to evoke empathy and the human aspect of healthcare. This figure was composed of intersecting, data-inspired lines—symbolizing the connection between human-centered care and technological precision.
