Problem: No size is the same.
For majority of women, pants shopping, specifically, jeans shopping is a battle. It is rare that a size 8 in one store is the same size 8 in another. For women, society trains everyone to imagine a woman a certain way. This “certain way” being a size 0 or size 16. Society has tried to get away from being a size 0 to changing it to a size 16. However, every single woman’s body is different. Women are unique and beautiful in their own way, why should we look down upon our differences?
Forcing women to look a certain way or feel the pressure of how you are “supposed to look” has created women to have negative body image about themselves as well as feel they are not good enough.
How can young adult women shoppers feel confident and comfortable shopping in store when stores have different measurements for their clothing sizes?